Why did we make
Choreography?
We wanted to make innerwear that you don't have to think twice about. Your day is full of decisions, this one should be easy.
Why did we make
It started as a
personal problem.
I was paying a LOT for innerwear
and still complaining about how my bra
fits, feels and fares.
A survey of 200 women later,
I realised it's not just me.
The survey turned into two years of learning about pattern, construction, and moulds. All with one goal:
creating innerwear that is fuss free.
Our Signature Moves
#OverthinkersClub
Every product begins with a question - How can we make this better than what you already own? From fabrics and elastics to hooks and trims, every detail is obsessed over until it feels right. Sometimes that means 100 hours of overthinking. We’re okay with that because you will feel the difference.
LESS FUSS ,
MORE MOVES
