Why Choreography?

We simply wanted innerwear that you don't have to think twice about. Your day is full of decisions, this one should be easy.

It started as a
personal problem.

I was paying a LOT for innerwear
and still complaining about how my bra
fits, feels and fares.

A survey of 100+ women later,
I realised it's not just me.

The survey turned into two years of learning about pattern, construction, and moulds. All with one goal:
creating innerwear that is fuss free.

Our Signature Moves

#OverthinkersClub

Every product begins with a question - How can we make this better than what you already own? From fabrics and elastics to hooks and trims, every detail is obsessed over until it feels right. Sometimes that means 100 hours of overthinking. We’re okay with that because you will feel the difference.

Two paths diverge, One comes with a map For you to navigate your steps, There is no map for the other. You venture, There are no steps to follow so you create your own There is no sound but you find your own voice There is no one around but you find yourself You took the path less traveled by, And we don't think that is celebrated enough. It’s never easy figuring out the steps, but we know that you will find your choreography.

You've got the moves, we've got you!

— Pracheta